BRAND sense agency case studies
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Client: Royal Mail
Royal Mail, the leading provider of mail solutions, continually strives to offer their customers new and innovative ways of reaching their audience. Whilst they realise that direct mail is an excellent medium to build relationships and to build brands, Royal Mail had noticed a decline in customers utilising this medium. In order to uplift the dropping direct mail figures they launched the ‘Touching Brands’ campaign which not only set out to promote direct mail as both a tool to connect with consumers but also to demonstrate direct mail’s pivotal role in the digital age proving and that it is a natural partner to new media.
Explore Your Senses
The exclusive retailer, Harrods, was looking to apply a promotion in store to improve the shopping experience for their customers, gain standout in a very competitive retail area of the country’s most prestigious postcode, as well as increase sales, dwell time and customer loyalty. The ‘Senses’ promotion at Harrods was designed to encourage customers to look, touch, smell, taste and listen wherever and whenever they go in store.
Express Your Brand
Client: Global Shampoo Brand
This well known women’s shampoo brand is suffering real competitive pressure and has lost market share and distribution. It is targeted at fashion conscious young women and there are variants in the range for all hair types and colours. The brand has recently undergone a major strategic review with a new positioning, new formulations and new packaging and communications design.
Smell & Brand Perception
Client: Fast Food Restaurant Brand
A BRAND sense agency multi-sensory audit revealed that this well known chain of restaurants was suffering from negative consumer perceptions through the sense of smell. Whether justified or not, the brand had become deeply associated with the smell of stale oil used to cook the food. This is despite efficient air-handling systems and a restaurant environment of the same standard as its’ competitors.
Rebuild Your Brand
Client: Korean Coffee Brand
This coffee brand is the main challenger to the market leading brand of coffee in Korea. It has recently been suffering from declining market share despite being owned by one of the largest global food groups. A recent re-positioning of the brand has focussed on aroma as a major differentiator which draws on a particular brand heritage which is well accepted in the market.
Improve communication effectiveness
Unilever achieved a 50% increase in effectiveness by adopting a multisensory approach to their marketing communications