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Alternatives to celebrity endorsement
Celebrity endorsement is big business. Top celebrities, and even the minor ones, receive truckloads of cash (Justin Timberlake got £3.4m for his ‘I’m Lovin’ It’ one liner for McDonalds) and publicity for a comparatively small amount of work.
What role can sensory branding play when it comes to online marketing?
Many offline brands have woken up to the importance of marketing activity that appeals to all five senses, rather than just the traditional senses of sight and sound. Research proves that touch and taste has an equally important impact on the purchasing decisions and brand loyalty of consumers.
Time to return to “feeling the quality”
Lets be honest, the majority of marketing activity simply doesn’t work. Eight out of ten product launches now fail. It’s a staggering statistic when you consider all the millions being spent on launches, advertising, point of sale, direct marketing and whatever other tool is plucked out the marketing kit bag to help get the public buying.
The scent of celebrity success
Ever bought a celebrity perfume? If you haven’t, or avoided doing so, you’re about to get a shock when you visit your nearest perfumery this summer. A staggering nine celebrity perfumes are due to be released from the likes of Kylie Minogue, Kate Moss, Gwen Stefani, Mariah Carey, Coleen McLoughlin, Christina Aguilera, Sean John and David and Victoria Beckham. Why are these celebrities doing this?
Scented Mail
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